Depop, a UK-based circular fashion platform, challenged us to create a bold campaign celebrating secondhand clothes and the vibrant community behind them.
This led to The Traveling Closet Project, a campaign that transforms secondhand fashion into a shared creative project. Seven garments travel through seven UK cities. With each stop, a new participant will personalize the piece before passing it on, showcasing the artistry of the Depop community.
Case Study
Phase 1: Awareness
landing page
Phase 2: Following the journey
If these clothes could talk....
Phase 3: from suitcase to showcase
ART DIRECTOR: NANE AVEDIKIAN
COPYWRITER: KIRA CHICK
