The Traveling Closet Project
Depop, a UK-based circular fashion platform, challenged us to create a bold campaign celebrating secondhand clothes and the vibrant community behind them.
This led to The Traveling Closet Project, a campaign that transforms secondhand fashion into a shared creative project. Seven garments travel through seven UK cities. With each stop, a new participant will personalize the piece before passing it on, showcasing the artistry of the Depop community.
Phase 1: Awareness
Website Announcement
Phase 2: Following The Journey
If these clothes could talk....
Phase 3: From Suitcase to Showcase
ART DIRECTOR: NANE AVEDIKIAN
COPYWRITER: KIRA CHICK
