THINK SHARP, LOOK SHARPER
To connect with Gen Z, we created a campaign that positions The Atlantic as the go-to source for thought-provoking content that empowers young audiences in conversations. By using insights from interviews and trend analysis, we addressed the challenges young readers face with traditional journalism.
Behind the Campaign: Strategy & CREATIVE OVERVIEW
STRATEGY | ART DIRECTION:
NANE AVEDIKIAN & YUYING WANG
