High Noon sales dip in winter, so to get those numbers back up in the colder months, we’re positioning High Noon as the brand that keeps summer alive and the sun up all year round.
Since Australia’s soaking up summer while we’re stuck in winter, we're staging a “sun heist” and smuggling it back to the U.S.
First order of business: get people talking and questioning what we’re up to with paparazzi-style shots on socials.
Stage a “sun heist” to prove we’re the brand that delivers summer and sunshine to customers even in the dead of winter.
Escape the cold and sip a High Noon at one of our heated pop-ups.
A new pack that fights winter boredom with drinking games right on the can
